What is the Goal?
Archetype Studies has been successfully guiding its clients' interests in Marketing, Advertising, Research and Development, and Personnel since 1976. The reputation earned as the premier firm in breaking the code of the Cultural Archetype has come as a direct result of our commitment to customer satisfaction in implementing this unique process.
Archetype Studies was founded by Dr. G. C. Rapaille to provide answers to the question: Why do people do what they do? Our goal is to provide you and your organization with the process and expertise necessary to discover the Archetype related to your product or service. We will continue to help implement this new found knowledge as necessary. At the conclusion of the study, the client retains Ownership of the study, and has a detailed Action Plan based upon the study.
Archetype Studies is unique. We are not consultants and do not charge by the hour or day. We do not conduct market research, and do not write reports. Our commitment to the client is that at the end of the process, you will thoroughly understand the Archetype studied. The Archetype Team will speak a common language, the unconscious Logic of Emotion of your customers.
Archetype Studies is committed to increasing the client's competitive edge by providing you with a unique process, and by improving the skill and productivity of your staff people, they will perceive their customers in a completely new way.
The Archetype Study is a discovery and an education process. The Archetype Team and Archetype Manager become experts on the Archetype. They will gain in-depth knowledge of the Logic of Emotions which has been discovered.
At the end of the process, the importance of the study will be self-evident. We spend most of our time helping the members of the Archetype Team put the knowledge of the Archetype into practical application.
Archetype Studies is committed to your satisfaction. Our fee guarantees that a study does not stop at the end of the research. We remain available as long as you need us to implement the Archetype Action Plan (and ask only that current expenses be reimbursed).
Once we have, together, discovered an Archetype, it is YOURS. Archetype Studies will not duplicate your study in the same culture, and will always give you priority to explore it in another culture. n
Your Cultural Advantage
In contrast to traditional marketing research firms, Archetype Discoveries does not rely on what people say. Instead these studies use a unique blend of biology, cultural anthropology, psychology, and learning theories to discover the hidden cultural forces that pre-organize the way people behave toward a product, service or concept.
Unlike opinions that can change in a minute, cultural Archetypes are deeply imprinted in people's minds and strongly rooted in cultural codes. The imprints form a permanent platform for marketing, new product design, innovation and improvement of products or processes, and more effective communication strategies. Therefore, they are particularly useful for marketing managers, planners, product designers, change agents, trainers, advertisers, and public policy makers.
Archetype Discoveries has conducted over 250 Discoveries, in more than 20 countries, for such diverse products, services, and concepts as but not limited to: perfume, toys, cheese, security, quality improvement, nuclear power, credit cards, mergers, coffee, teenage pregnancy, forests, cars, and financial services. n
What Distinguishes an
Archetype Discovery
from Other Research?
An Archetype Discovery is the most sophisticated research methodology available today to uncover why a given group of people behave the way they do. It identifies their unstated needs and wants. This is in sharp contrast to the traditional market research which relies specifically on what the permanent underlying structure of what people say through opinion surveys, focus groups or interviews to forecast behaviors. Archetype Discoveries digs under our "rational" reasoning, to uncover the true emotional and biological roots of our opinions and behaviors. Understanding this unconscious foundation gives us the tools to better motivate consumers, design new products, and improve communications strategies.
Archetype Discoveries uses a unique combination of psychology, cultural anthropology, biology, and advanced learning theories to uncover hidden cultural forces, unspoken or unrecognized needs that determine how a culture will behave and react towards a specific concept, service or product. n
